Zarina Del Mar
Female Longevity & Wellness Authority | Women 40+
Women 40+ represent one of the fastest-growing and most economically powerful segments in global wellness.
They are also among the most underserved by mainstream fitness industry and media.
As conversations around longevity, metabolic health, and midlife performance move into the mainstream, there remains no singular, modern authority defining this category at global scale.
Zarina has built a commercially validated platform serving women entering their next physiological chapter - physically, metabolically, and psychologically.
This is not lifestyle content. It is infrastructure for a generation recalibrating strength, vitality, and long-term performance.
The opportunity
Zarina operates at the intersection of
movement and longevity
nervous system regulation
performance and healthspan
female-led, science-backed wellness
At the center of the platform is a clear methodology
Longevity for women 40+ is built through strength, metabolic intelligence, and 3D movement.
While much of the fitness industry still trains bodies in linear patterns and aesthetic cycles Zarina’s framework emphasizes:
Multi-planar strength
Rotational and functional stability
Muscle preservation as a long-term strategy
Nutrition aligned with midlife metabolic shifts
Performance over punishment
3D movement
is not a workout style.
It is a structural thesis designed for bodies navigating real biological transition.
She is building what does not yet exist in the market
A scalable, credible, female-led longevity brand with real IP and real revenue
WHY THIS IS DIFFERENT
Most wellness talent fits into one category
Large audience, no IP
Strong expertise, no reach
Product brands, without a voice
This platform combines all three.
current traction
audience growth
revenue growth
book deal
The book deal has been agreed with Penguin Random House
— one of the top three largest publishers in the United States and one of the top five largest English-language publishers in the world.
Publishing at this level is a structural credibility marker.
Key Differentiators
original IP
Proprietary 3D Movement Method
4M+
global audience
100 K+
paying customers
$1.5M +
annual revenue (organic)
75%
repeat purchase rate
No paid acquisition
Strong U.S. + international footprint
The menopause and midlife wellness category is projected to exceed $20B+ this decade.
Women 40+:
Control a disproportionate share of discretionary spending
Are redefining aging as strength, not decline
Are actively seeking credible performance guidance
Longevity has shifted from niche optimization to cultural priority.
There is currently no singular, media-native authority owning this space at scale.
100K+
paying customers
$1.5M+
Annual revenue
4M+
global audience
940K
YouTube
1.8M
100–150%
YoY growth
Women
40+
Core Audience
REVENUE STREAMS
01
Primary revenue driver
Proprietary direct-to-consumer digital products (owned IP, no dependency on sponsors)
02
Secondary revenue streams
YouTube payouts
Meta / Facebook payouts
Business profile
High-trust
High-LTV
Audience-to-customer conversion proven
Paying customer base
100,000+
Customer retention
75%
repeat purchase rate (multi-product buyers)
Customer acquisition cost
Calculated based on production costs and the team’s work
$0.02
The project is growing organically, without paid advertising
WHY AGENCY REPRESENTATION NOW
Foundation is built.
The platform has achieved:
Product-market fit
Revenue validation
Institutional publishing validation
International scale within the women 40+ demographic
The next phase requires:
Premium brand partnerships
Strategic media expansion
Proprietary apparel and equipment
Publishing & long-form IP
Format development (video, TV, streaming)
Long-term brand architecture
This platform is ready for scale. The question is who defines the category with us!
Year-One Strategic Focus
Expansion remains disciplined and concentrated
Media Amplification Around Book Launch
National press, expert positioning, and development conversations tied to the Penguin Random House release.
Strategic Multi-Year Brand Architecture
Selective alignment with premium supplements, performance wearables, and health diagnostics serving women 40+. Depth over volume.
Proprietary 3D Performance Programming
Codified strength and metabolic frameworks positioned for licensing and digital scale.
Institutional Authority Development
Selective keynote and leadership placements across longevity, health, and women’s performance forums.
THE VISION
THE VISION
THE VISION
To build the leading global longevity platform for women — spanning media, method, and monetization.
A long-term, scalable asset with:
Owned IP
Cultural relevance
Global potential
